(Tampa, FL) October 4, 2013 – Bentley Yoga Blend (BYB), a healthstyle initiative devoted to increasing awareness of blending yoga into everyday life, today announced its launch in Tampa, Florida. In support of this launch, BYB has designed and created logo-specific yoga apparel to increase awareness of yoga and its benefits in all aspects of life, Asana Society.
Bentley Yoga Blend’s mission is to spread awareness of the infinite benefits of yoga in pursuits and passions of every kind, every day. Focused on worldwide transmission of the message that there is a space for yoga in everyone’s life, BYB is committed to the pursuit of unifying the gift of yoga with one’s passions, beliefs and lifestyle. BYB believes that yoga can provide benefits to people of all ages, at all stages – in essence, everyone can benefit from incorporating yoga in their everyday lives.
Supporting the initiative, Asana Society’s apparel line has been created to spread yoga awareness around the world. Designed to create interest, intrigue and involvement, the line was inspired by BYB’s founder, Beth Bentley, to further the message that there is a space for yoga in everyone’s life. Asana Society is resolute in spreading yoga awareness around the world through a community of supporters known as ASANA SOCIETY SUPPORTERS, who are encouraged to seek out new Asana Society Supporters (A.S.S.) and spread the awareness of this initiative by striking an asana (pose) of their choice, anywhere around the world. StrikeAsana is the action taken demonstrating pure support of this global mission. Supporters are encouraged to utilize the hashtag #StrikeAsana on a variety of social networks to not only expand the reach of Asana Society, but to exemplify the positive energy that the brand was built upon.
Bentley Yoga Blend is the proud sponsor of the upcoming yoga and wellness festival, Rasa-Lila Fest, on October 4-5, at CampBrorein in Odessa, Florida. Anticipating over 900 attendees from the TampaBay area and throughout Florida and the Southeastern United States, the event will feature yoga, meditation, wellness, music and dance. In addition to an information booth at the festival, Bentley Yoga Blend will be announcing its launch during a 1-hour workshop and presentation on its initiatives and mission at 4:30 p.m. on October 5th, 2013 For more information about the festival and to purchase tickets, please visit www.RasaLilaFest.com.
Beth Bentley, Founder of Bentley Yoga Blend, stated, “It is with the greatest pleasure that we announce the launch of Bentley Yoga Blend. Part of our mission is to spread the message worldwide confirming the profound benefits of yoga – whether it’s to support athletic performance or any other passion in life. Yoga can have a profound impact and we are devoted to getting this message out to as many people as we can. We’re looking forward to our presentation and spreading the message to the yoga and wellness community at the Rasa-Lila Fest in October.
To support and learn more about Asana Society, visit www.asanasociety.com.