New Quality Complaints Crop Up For Lululemon

Lululemon Athletica Inc. acknowledged receiving new complaints about the quality of some of its yoga pants following a recall earlier this year when the fabric was found to be too revealing.

The acknowledgement came after a number of customer reviews on Lululemon’s website and comments on the company’s Facebook page complained of pilling and fabric that was scratchy, thin and see-through on some pants that had been part of the original recall and are now being stocked again.

A Lululemon spokeswoman said on Friday the problems were experienced only by a very small number of customers and that the company determined after an internal evaluation it didn’t have a broader problem.

The complaints focused on two styles of pants on Lululemon’s website. The $98 Groove pant, one of the retailer’s most popular styles, gets an average customer rating of just three out of a possible five stars on the website. The $82 Wunder Under Full-On Luon gets three and a half stars.

The middling ratings are unusual for a brand that had long enjoyed a cultlike following of aficionados and are lower than the four stars awarded to the $98 Astro pants, which also had been part of the recall. Other pants on the website have five star ratings, including the Ebb to Street Pant and the Still Pant.

Lululemon will resolve and quality complaints customers present, the spokeswoman said.

The customer complaints were reported earlier by the Associated Press.

The Vancouver-based company has sought to assure investors that the bulk of the earlier problem with see-through pants is over. The glitches cost the company millions of dollars, damaged its reputation and depressed its share price. The recall continues to weigh on the company’s performance, resulting in late deliveries that are expected to affect performance through the holidays.

Last week, Lululemon named Tara Poseley, a former Kmart executive, as its chief product officer. She replaces Sheree Waterson, who left her post soon after the March recall took effect.

The company’s shares have rebounded after hitting a low of $61.33 in June. They closed Friday at $67.85, down $1.24, or 1.8%.

Lululemon is still looking for a replacement for Chief Executive Christine Day, who announced her intention to step down in June. Ms. Day intends to leave once her successor arrives.

Source: The Wall Street Journal

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